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BB4 -Cack -Official Big Brother loses popular voteOwen Gibson Tuesday June 24, 2003 Channel 4 and producers Endemol are hoping the latest Big Brother stunt involving a contestant swap between the African and UK versions of the show will lead to a surge in popularity, after the number of eviction votes cast slumped by around 40% on last year. The latest figures show that not only is viewers' interest waning, but they are also voting in fewer numbers as well. During the first four weeks of the show just 3.87 million votes have been cast, compared to 6.5 million in the same period last year. The drop in voting has come despite last week's stunt of evicting two housemates as opposed to one, with both Jon Tickle and Federico Martone being kicked out. Despite an extra Friday night show, with voting extended for several hours, the total number of votes cast during the week totalled 1.74 million. This represented a huge drop on the 2.7 million votes cast when Spencer Smith was narrowly voted out at the same stage last year. The series has proved to be a huge money-spinner for Channel 4 in the last three years, with almost £5m generated in text message votes and alerts alone last year when the total number of votes topped 25 million. Despite the ongoing popularity of text messaging as a way to contact the studio during spin-off shows such as Big Brother's Little Brother and the live E4 coverage, revenues from messaging are unlikely to make up for the shortfall in votes. Big Brother producers Endemol will be hoping that, as in previous years, tensions start to build between the group and characters emerge to replace argumentative Federico and eccentric Jon. Angry fans of Jon
are already bombarding internet message boards with claims that Channel 4
and Endemol judiciously edited highlights footage to favour Scottish
contenstant Cameron Stout, who was also nominated and has now been sent to
South Africa as part of the swap.
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